Leisure Guests’ Perceptions of Price and Security: The Case of Awka, Nigeria

Despite general security concerns, particularly issues prevalent in the Nigerian hotel industry, guests have to contend with room rate or price of staying hotels considering spiraling inflation country. Nevertheless, it is not empirically established if and influence leisure guests’ choice Nigeria. To achieve these objectives establish a framework hotels, this study used multiple regression analysis test formulated hypotheses aid SPSS Version 20.0 software at 5% level significance. Findings from convenience sample 246 respondents who lodge Awka metropolis, Anambra State, Nigeria show that two factors investigated namely hotels. More importantly, has more than price. sum up, concludes basis accommodation affordability. Therefore, recommends owners managers should definitely be security-conscious management their always strive give consumers for less.